We recently led a Seed investment to support Carpool Logistics. Their marketplace helps dealers and auto auctions ship and track cars more efficiently and reliably. Here are a few reasons why we invested in this round:

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The Team

We have had the pleasure of getting to know Mike Malakhov and his team through the Atlanta Tech Village. They have been an integral part of the Village community, seeking out advice as well as supporting others. Every time we spoke, they were getting things done and moving the business forward. Their varied vehicle logistics, startup, and technical backgrounds make them perfect to understand the industry challenges and how to best serve customers.

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The Market

The market is historically plagued by inefficient shipping of cars, little visibility, and a fragmented network of phone calls, emails, and personal connections to move cars between locations. Finding transport and receiving the car can take a while. The cost may be outrageous on a difficult route. There is limited transparency on the status of the transport until the car arrives. Furthermore, the online car market continues to grow, only increasing the importance of moving cars quickly and effectively between locations to satisfy the end users.

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Customer Focus

The team’s extreme customer focus was apparent in how they talk about and execute their vision of building the platform and supporting their customers. In conversations with several of their customers, the night-and-day difference in the Carpool level of service, transparency, and efficiency they provided was superior compared to current alternatives. This attention to the customer and solving their problems positions the team well to continue to expand their platform and product.

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We are excited to partner with Carpool and support another great Atlanta company!

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Carpool is currently hiring for several roles in sales and business development if you know anyone interested!

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