Why We Invested - Schematic

Pricing and packaging is a universal pain point for software companies. 

As companies grow, it gets even more complicated – technically, financially, and strategically. 

And – it’s directly in the path to revenue. Solve this for companies and they make more money, one of our favorite ROI models. 

When Fynn Glover approached us about Schematic – solving pricing, packaging, and entitlements for tech companies – we knew it was a huge market with a lot of pain and a fantastic team. 

Fynn and his co-founders Jas Garcha, Ben Papillon, and Gio Hobbins have worked together before, experienced this pricing and packaging pain first hand, align on their passion for solving hard problems, and each have unique strengths that make a standout founding team. 

Schematic announced their public launch and $4.8 million raise last week. We were honored to participate along with MHS Capital (leading), NextView, Active Capital, Ritual Capital, and founders from companies such as CrowdStrike, LaunchDarkly, and Salesloft. 

Here’s the magic of Schematic:

With just a few lines of code, Schematic allows companies to quickly launch new packaging models, free up engineering resources, and tailor pricing to individual customer preferences. 

If you feel the pain of pricing or want to learn more about best practices, check out Schematic’s excellent podcast Monetizing SaaS (Youtube, Spotify, Apple) and feel free to join for a virtual webinar on Pricing and Packaging for early stage startups in November. 

Take a look at their announcement here.