Social Media Content Calendar + Metrics + Goals Template

This template is designed to help entrepreneurs have an easy starting point for planning, populating, and measuring their social media plans. The template will help you establish monthly goals, and assign content to specific social media channels, and measure the results.


Establish the Right Social Media Goals

When it comes to social media goals, we always suggest establishing SMART goals for each month on each platform. At month's end, review whether or not you reached those goals. We suggest monthly goals that will help you increase your likes/followers/engagement month over month.


Track the Right Social Media Metrics

We suggest you list the metrics associated with your top priorities of each platform. The template lists Twitter Follows, Facebook Likes, LinkedIn Followers, and Instagram Followers, but feel free to customize this template as you see fit.