Guest writer McKenzie Folan shares three examples of companies building competitive advantages based on their business model decisions.
This September Atlanta Ventures hosted a powerhouse panel discussion with A.T. Gimbel of Atlanta Ventures, Sarath Degala of BIP Capital, Spence McClelland of Noro-Moseley Partners, and Philip Lewis of Fulcrum Equity Partners.
Guest writer McKenzie Folan shares three insightful strategies you can use to stand out from competitors.
A.T. Gimbel shares three key things to understand when you begin targeting your first paying customers.
Valuation is both an art and a science. A.T. Gimbel shares some different approaches to valuation.
Work/life balance is critical to productivity. Courtney Bond shares some ways to change your perspective and create smarter work habits.
A.T. Gimbel shares some helpful things to focus on when you’re faced with “No”s from potential customers, investors, or team members.
A.T. Gimbel shares 4 key reasons not to worry about competitors as an early stage startup.
In this high speed era, markets and industries are always changing. Luckily, there are numerous tools and techniques available to stay ahead of your industry’s trends.
On Thursday, July 25th from 12-2pm we're hosted SaaS Sales with Tonni Bennett, Sales Consultant at Skaled. Check out the recap.
A.T. Gimbel shares the importance of testing your hypotheses when starting a business. Learn three key ways to determine which assumptions need to be proved or disproved and how to do so efficiently.
Whether you focus on a high-end niche segment or low-end broad segment of the market, A.T. Gimbel shares a few tips on how best to approach both.
A.T. Gimbel shares three solutions to consider if you find yourself in an early stage funding gap.
On June 26th we hosted another Atlanta Healthcare Entrepreneur Meetup featuring Greg Benoit, Founder and CEO of QGenda.
As your startup grows, it’s important to hire individuals who bring diverse personalities and strengths to your team. A.T. Gimbel shares insight around diving deeper into building your diverse team.
A.T. Gimbel discusses contingency pricing and how to get it right.
A.T. Gimbel shares his insights on passion in entrepreneurship. Learn 3 key ways passion can help carry you through the challenges of starting a company.
Jacey Lucus provides specific tips for your pitch format, design, and preparation to make sure you nail it!
A.T. Gimbel, partner at Atlanta Ventures, meets a lot of great entrepreneurs every day! He has taken notes on what makes a good impression…and what doesn’t.
A.T. GImbel shares three things to consider to try and increase the effectiveness of pilots converting to deals.
A.T. Gimbel shares 3 key things to include when creating your financial model.
A.T. Gimbel shares 3 key topics to have in your deck when discussing financials.
On May 8th we hosted another Healthcare Entrepreneur Meetup featuring Bird Blitch, CEO and Founder of Patientco.
Check out the highlight video snippets.
A.T. Gimbel shares arguments for how much entrepreneurs should raise: The maximum? The minimum? Read more to read both sides.
When Luke Beard started Exposure, he had the technical side down, but then he took on the role of CEO too, here’s what he learned.
A.T. Gimbel reflects upon the best leaders he’s worked for. Positivity was the common denominator. Here are three ways that being positive can be helpful to an entrepreneur.
We are one week away from Pitch Atlanta. What is it? Who’s going to be there? Read on!
Delivering performance feedback to employees is a challenging and complex undertaking and one that most of us find awkward at best. But there are some foundational principles that can help cut through that complexity and one of those is “be positive”! Emily Schunior gives some tips on how to do so.
Emily Schunior gives four steps on how to handle an upset customer and explains how handling a customer problem well can actually make your relationship even stronger.
This March, we had three excellent guests join for the Meetup:
• Will ElLaissi (Director of Emory Healthcare Innovation Hub)
• Dr. Jayne Morgan (Director Of Innovation and Research Development at Piedmont Healthcare)
• Ben McKeeby (SVP & CIO of Grady Health System)
When you have learned enough in customer discovery to start building an early financial model to help you project cash flow, growth, funding needs, etc. focus on these three key areas to get comfortable with launching the business.
Mike Burke and David Sommers, of Clockwise.MD, spoke at the January Healthcare Entrepreneur Meetup about the best way for them to create a strong company culture.
Guest writer Kat Liendgens, CEO of Hannon Hill, gives you a few things to think about before promoting internally.
How can you keep your meeting on track? A.T. Gimbel gives a few quick tips on making the most of your time in meetings.
Morgan Ingram (of JBarrows Sales Training) shares how to send the right (short) email to hook prospects and get them to feel like they need your product now
Jacey Lucus reminds us how important it is to celebrate the big and small things and how that can bring value to you and your company.
It’s a new year and many entrepreneurs are setting new goals. A.T. Gimbel breaks down the importance of focusing on the process and the things you can control.
Josh Siegel, Director of Product Management at Salesforce (Pardot), shared some best practices on giving excellent pitches to VCs.
As 2018 nears to an end, A.T. Gimbel reflects on the lessons learned over the past year and even some of the forgotten things as well.
A.T. Gimbel shares 3 quick (and easy) things you can do in less than a day in order to research the market for your great startup idea.
Check out the recap about one of our Meetups with Jewel Burks Solomon of PicPart.
Jacey Lucus dives into how to use the Content Calendar Template we released last month in order to ensure that you all can use it to make your company the best it can be.
A.T. Gimbel shares helpful insight around the best timing for entrepreneurs to talk to investors in order to make great connections and raise money.
What are you thankful for this season? Atlanta Ventures is thankful for our portfolio family. They are movers, shakers, and doers...and have a plethora of thankfulness to give out as well. We reached out to each company in our portfolio about what they are thankful for—take a look at what they have to share.
While raising money is not for everyone, at some point you may need to nail that investor pitch. A.T. Gimbel shares key themes you’ll want to focus on in order to do so.
Asia Matos of DemandMaven shares how to improve your marketing strategy and what mistakes not to make when reading best practices blogs.
Atlanta has the potential to be *the* premier destination to start and grow a HealthIT business. A.T. Gimbel shares how we can leverage Atlanta’s unique assets and encourage businesses and entrepreneurs to solve HealthIT problems.
Jacey Lucus shares a strategy guide to help startups develop the best social media plan for their brand
Emma Montag dives into the world of team dynamics and researches what the perfect team size is for your startup and how it affects company efficiency, productivity, and health.
Product Management in a startup can be a mystery? A.T. Gimbel explains that if you don’t have a “Product Manager” on your team, there’s still areas to focus on in the product management realm.
A.T. Gimbel gives a few things to think about to help with prioritization.
Many startups fail because they did not do adequate customer discovery to prove their product is a must-have problem that customers were willing to pay for. A.T. Gimbel shares three areas in the process you can focus on.
Christopher Travers explains how Google and Apple have an opportunity to increase traffic efficiency by sharing traffic light patterns with map users.
Are great networkers born or made? Emma Montag gives 9 tips on how to get the most out of your networking opportunities.
Durantae Lucas explains how outside of in person meetings, a pitch deck is similar to a first impression, a clean snapshot of your company. Decks communicate a company’s values, its market, value proposition, the team, and its future.
With the launch of the Studio, we’ve created the Studio Entrepreneur role and are now accepting applications. This role is a full-time position that will transition into founding a new SaaS company.
One of the best things about starting a company today, is that it’s often easier for an entrepreneur to adjust to customers, because they’re at the very beginning stages, and can react quickly. They can easily understand the needs and wants of their customers, and all they need to do is research and ask their customers what they need. Emma Montag explains why!
Check out our recap of Stefan Koenig, CEO and Co-Founder of Hull.io, and David Cummings.
A.T. Gimbel shares how to valuate a company. Valuations are an ever changing number, often for reasons out of your control. Be sure to build a solid business first and let valuations take care of themselves.
There is no clear answer for the absolute best way to brainstorm new and innovative ideas, but there are best practices. Decide what works best for you and your team and don’t be afraid to try new methods, no one is ever too old or experienced to try something new. Emma Montag shares some tips!
While there is no one perfect way to build a financial plan, it is helpful for entrepreneurs to ensure they have a basic understanding of budget structures/terms, a thoughtful/data driven approach to budgeting, and most importantly the flexibility to realize the only certainty in any financial forecast is that it will be wrong! A.T. Gimbel gives a few things to think about when building a budget.
Many people often speak of “Go-To-Market” or “GTM” strategy. This moniker essentially covers the key elements of your business: sales, product, marketing, etc. that help you sell product to customers. There are many frameworks out there but one I like is the 4Ps of Marketing.
Check out the recap from one of our Entrepreneur Meetups with George Azih of LeaseQuery.
We have all had to give presentations before. Some are internal to our teams/bosses, some are external to customers/investors, some are live in front of an audience. While some presentations are just informative, many presentations involve trying to “sell” ourselves, an idea, or a decision to be made.
Getting regular customer feedback should be an important part of any business. There are many methodologies, tools, and applications out there to accomplish this task. One of my favorites for customer feedback is Net Promoter Score (NPS).
There are many product development methodologies, each with their own strengths, weaknesses, and unique characteristics. Choosing a perfect methodology for your organization is impossible. While an existing methodology will be useful to start with, over time it should evolve and change as the company does.
Check out a video recap of one of our Entrepreneur Meetups with Viviana Faga.
We’ve all been at conferences or similar events where you meet lots of people and hear about lots of different backgrounds/roles/companies. You often have short periods of time interacting with people who you likely have never met before.
Check out SimpleStrategicPlan.com.
It's designed to keep your business plans simple, focused, and aligned.
Metrics are everywhere. There are plenty of articles on how to define metrics, track them, align the team, etc. Each business has their own set of key metrics they use to track their business and show trends over time.
I was asked recently if engineering interns were actually useful. My unwavering stance is: Yes!
Recently I’ve found myself answering a similar question: “What tech stack should I use? What’s the best programming language to learn?” The response always starts with: “It depends…”
TAM - this is probably an acronym that many of you have heard before. I see TAM used in almost any company pitch deck, yet the quality and application of TAM varies dramatically. Here are some views on what it is, some methods to calculate TAM, and what to do with it.
Understanding Product Market Fit is a key component to building a successful SaaS business.
People are often the most important asset acquired in an acquisition, so it is worth spending the time to get this part right!
Company culture always starts from the top and works its way down. Even though leadership will be pushing certain ideas, it’s important that everyone has buy-in and ownership of embracing the cause.
Your customers share their experience - as a company, you have huge influence on whether that story is positive or negative based on how you respond.
Financials tell a great story, but for early, growing, SaaS businesses they don’t always tell the whole story. Some of my biggest Ah-ha moments of “The Why” behind a company came after viewing a company’s KPI Dashboard in addition to the financials.
Once you’ve got paying (or non paying) customers, you’ll inevitably find yourself doing some support. In the early stages, before you’ve gotten your first customer success team member, it’s all hands on deck.
Every company should have a Simple Strategic Plan. Even if you know where you’re headed, a Simple Strategic Plan helps keep you honest and guides you on the road to success.
In this second post of our Acquisition Challenges Series, we discuss how it's critical to have a clear deal driver, share it with team/customers, and prioritize resources/focus to deliver that value.
There’s a tradeoff in getting software out the door quickly -- often times this software will need to be rewritten later, and the cost of doing so is represented by the concept of technical debt (aka tech debt or code debt)
We know how hard integration can be! Here are a few key things learned (through many mistakes) to help drive a successful integration.
A focused business strategy has two key components: where to play and how to win.
We're all facing lots of challenges when creating a business. Why must community be another added "thing" to think about. We know this about community: 1. Community is dang hard to execute. 2. Genuine community takes time. 3. Community can be messy.
So what do you do about it?
Building an MVP should help determine if an idea is viable -- it does not have to be expensive, perfect, or complete. Help early adopters see your vision, iterate on their feedback, and validate the value of your product.
Overall whether it’s client one or client 100, you’ll want to structure things early on to where you’re receiving payments quicker and easier, so you can focus primarily on providing the greatest value for your clients.
Jon Birdsong shares 5 MUST HAVES when it comes to building a SaaS company today.
Bottom line: it’s hard out here for a SaaS founder!
Now, at Atlanta Ventures, we’re serving SaaS entrepreneurs through community, content, and capital:
Content - Fresh stories and lessons learned from some of the fastest growing SaaS companies
Capital - Investments from $100,000 to $2 million in idea, seed, and growth stage SaaS startups